Inspired by

Tate Collective x UNIQLO Open Call

See the winning works from our open call

Image of Uniqlo's Oxford Street store

UNIQLO Oxford Street ®Hufton Crow

To celebrate our partnership with UNIQLO and the opening of their new flagship Regent Street store, we invited Tate Collective to creatively respond to the theme ‘the spirit of London’ inspired by Tate collection works that capture the city. Three finalists were selected and have their work on display in the store and in print on merchandise.

The Open Call

The open call invited artists to capture the spirit of London inspired by Tate collection works that capture the people, energy, and diversity of the city. The brief invited submitters to be as creative as possible with their responses, so long as the work could be displayed across 8 digital monitors in the UNIQLO store.

The Results

We received over 400 submissions ranging from photography and illustration to collage and animation. A shortlist of 15 artworks were carefully chosen by a panel of Tate Collective Producers, Tate and UNIQLO staff. After much deliberation between a senior team of judges from UNIQLO and Tate, the final three artists were selected. The winners are paid for the use of their works which will feature in UNIQLO’s new flagship store on Regents Street.

Scroll down to see the three Tate Collective artists work that will feature in store from 21 April.

Flatboy London Is Its People

a digital drawing of a person taking a photo on their phone with the words 'the tourist' above them

Flatboy London Is Its People

a digital drawing of a person in a wheelchair holding a book, the words 'the student' is above them

Flatboy London Is Its People

a digtial drawig of a person riding a bike, the words 'the delivery rider' is above them

Flatboy London Is Its People

a digital drawing of a person dancing, the words above them say 'the clubber'

Flatboy London Is Its People

a digital drawing of a person driving, there are words above them saying 'the bus driver'

Flatboy London Is Its People

a digital drawing of a person with pigeons around them. There are words above them saying 'the pigeon whisperer'

Flatboy London Is Its People

a digital drawing of a person in scrubs waving. The words above them say 'the nhs worker'

Flatboy London Is Its People

a digital drawing of a person with bags. The words above them say 'the shopaholic'

Flatboy London Is Its People

The COVID-19 pandemic reminded me that, without its people, London simply is not London. The streets felt haunted during lockdown, the city a warped mirror of what it once was, and for the first time, I felt lonely in a city I had never felt alone in before, a city I had always loved and counted myself lucky to live in. Here I wanted to capture that spirit of the place that escaped mine and many others' grasp during the past couple of years. A spirit that is fundamentally human. And that dwells in the kindness of people's hearts. A spirit that every Londoner, once upon a time, came into contact with every day. And one day will again.

Rosie Haynes Postcard

a collaged image of buildings, fruit, flowers and people walking

Rosie Haynes Postcard

a collages image of people walking and birds flying, there is an ornate building in the background and a red postal box in the foreground

Rosie Haynes Postcard

a collaged image of a person taking a photo of a building

Rosie Haynes Postcard

a collaged image of a couple holding hands in front of a tube carriage

Rosie Haynes Postcard

a collaged image of building, a spiral staircase, chinese laterns and a crowded scene

Rosie Haynes Postcard

a collages image of buildings and crowded scenes

Rosie Haynes Postcard

a collaged image of buildings, a couple, a straw basket and the london eye

Rosie Haynes Postcard

a collaged image of a ountain, flowers, a staircase and some people walking above a city skyline

Rosie Haynes Postcard

I was interested in the idea of an image being able to capture a place, or a feeling, and going from the starting off point of the ‘spirit of London’, I landed on postcards. But, rather than simply postcards of a landmark, I wanted to create a series that explored London as a place that is impossible to fully capture. It is constantly changing, dynamic, as much a mindset and a feeling as a city. I always feel like I am entering into a surreal world when I go to London; everything is more intense, fierce, and it’s hard to encapsulate because it encompasses so much in one eclectic culture. I wanted each piece to reflect this and for the busy visual language to be something you can’t quite take in properly at first because that’s how London is to me.

Yolande Mutale The Big Town

illustrated tiled image with the words 'london' amonst portraits, vehciles, buidlings, hearts, stars and umbrellasand white

Yolande Mutale The Big Town

illustrated tiled image with the words 'london' amonst portraits, vehciles, buidlings, hearts, stars and umbrellasand white

Yolande Mutale The Big Town

illustrated tiled image with the words 'london' amonst portraits, vehciles, buidlings, hearts, stars and suns

Yolande Mutale The Big Town

illustrated tiled image of portraits, vechiles and people amongst the word 'London'

Yolande Mutale The Big Town

illustrated tiled image with the words 'london', portraits, stairs and arrows

Yolande Mutale The Big Town

illustrated tiles image of portraits, stars, arrows, buildings and cars

Yolande Mutale The Big Town

illustrated tiles of people, cars, stars and buses amonst the word 'london'

Yolande Mutale The Big Town

illustrated tiled image of people, buses, arrows, symbols and cars amongst the words 'London'

Yolande Mutale The Big Town

The Big Town is a series of 12 individual artworks. Each image is inspired by the city of London and the chaos and love I have for the city.

Tate artworks they responded to

We Recommend

In Partnership

uniqlo logo
Close