Tate Modern Talk

Why fonts matter

Join Sarah Hyndman for a selection of Type Tasting games and demonstrations followed by a talk and book signing

What does your choice of font say about your personality? Which typefaces would you date, ditch or be ‘just good friends’ with? Can a font make a product look expensive or change what it smells or tastes like?

We constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? Sarah Hyndman, author of Why Fonts Matter, opens up the incredible science and the magical art of how fonts influence us.

Clever, insightful and original, Sarah left a lasting buzz and excitement behind her!
Charlotte Godfrey, BBC.

A fascinating insight into how type can influence our feelings, our senses, and even our taste
Professor Charles Spence, University of Oxford

Most books about fonts are written for designers, Sarah brings the power of fonts to everyone
Patrick Burgoyne, Creative Review


“Fun” “Brilliant” “Inspiring” “Eye-candy” “Enlightening”
Amazon UK reviews


18.00–19.00: drop-in games and demonstrations

19.00–19.45: talk and book signing

This is part of the London Design Festival at Bankside.

Tate Modern

Terrace Shop

London SE1 9TG
Plan your visit

Date & Time

16 September 2016 at 18.00–19.45