Mimmo Rotella
With a Smile (1962)
Tate
This BSL tour explores the imagery of advertising and mass culture stimulated a new vibrancy in the art of the late 1950s, which came to be called Pop. After the austerity of the immediate post-war period, the 1950s saw a consumer boom that fuelled a proliferation of advertising and commercial imagery on billboards, in magazines, and in film and television. In 1957, the artist Richard Hamilton listed the characteristics of Pop as ‘Popular, Transient, Expendable, Low cost, Mass produced, Young, Witty, Sexy, Gimmicky, Glamorous, Big business.’
This tour is delivered in BSL by guide Ally Rogers.
If you have any other access needs that you would like to let us know about please contact: Anna Murray, Assistant Curator: Access anna.murray@tate.org.uk or call +44 (0)20 7887 8888